Client
Personal Project (Developed for the Color, Design, and Type class at Seneca College)
Year
2024
Role
Illustration
Layout
Typography
Color System Design
For my Color, Design, and Type class at Seneca, the assignment was to create a custom map for a location of our choice. The challenge was to merge accurate information with strong visual storytelling, creating a piece that was not only functional as a guide but also engaging and beautiful for a specific target audience.
I chose High Park in Toronto, a destination beloved by local families. My entire approach was tailored to this audience. Instead of a technical or purely geographic map, I aimed to create a whimsical, illustrative journey. My goal was to spark a sense of adventure for children and provide clear, friendly information for parents, highlighting family-oriented activities like picnics, the zoo, and nature trails with a warm and inviting visual style.
This project was a comprehensive exercise in unifying different design elements into a single, cohesive piece. My responsibilities included:
Research & Content Curation (Pinpointing key family-friendly landmarks)
Illustrative Map Design (Drawing the map and all visual elements)
Iconography & Custom Illustration (Creating icons for activities like wildlife viewing)
Layout & Typography (Designing a clear visual hierarchy for easy navigation)
The final piece is my effort to create a user-friendly and charming guide to High Park for families. This project was a valuable opportunity to put design theory into practice, specifically the challenge of balancing creative illustration with the functional demands of a map. It was a great exercise in developing a cohesive design system—thinking through how color, type, and illustration can work together to create an experience that is both helpful and, I hope, a little bit joyful.
