Kati
Client
Kati Thai Gelato
& Cocktail Bar
Toronto Canada
Year
2024
Role
Website Design
Visit website
Overview
Kati is a Thai-style gelato and cocktail café located in the heart of Toronto. The brand aims to bring a fresh, fun, and culturally rich dessert experience to the city’s food scene. As a brand-new business, Kati needed a website that stood out visually from typical Western gelato shops, communicated their menu clearly, and reflected the unique blend of Thai authenticity with a retro-modern twist.
What I Did
Designed a responsive website aligned with Kati’s playful yet sophisticated brand identity
Embedded brand elements across the UI—from button shapes to background patterns—to build strong visual recognition
Ensured visual consistency and clear hierarchy throughout all pages
Worked collaboratively with the brand designer to maintain a cohesive voice across print and digital
Used Framer to build and prototype the site
Conducted layout testing across different devices to guarantee responsive performance
Prioritized clear presentation of product descriptions and prices for a smooth user journey
The Challenge
As a new business with no online presence, the main challenge was to create a strong first impression and establish brand recall. The site needed to convey not only Kati’s product offering but also its distinct personality—fun, Thai-inspired, and memorable—all while remaining easy to navigate and accessible across all screen sizes.
Design Approach
I fully embraced Kati’s brand personality by integrating its visual identity across every element—color palette (sangria orange and creamy beige), typography, patterns, and playful UI features. The layout was kept clean yet lively, with bold visuals of menu items and scrollable flavor options. A mobile-first design mindset guided decisions to ensure smooth interactions for users on all devices.
What I Learned
Gained hands-on experience using Framer for interactive prototyping and publishing
Learned how to collaborate closely with brand designers to ensure digital and print touchpoints align
Developed a deeper understanding of how to translate a client’s vision into a delightful and consistent user experience
Improved my ability to incorporate brand storytelling into UI/UX elements for a cohesive online presence
