CARE Fertility Clinic
Client
CARE Fertility Clinic
Ottawa Canada
Year
2024
Role
Branding & Website Design
Visit website
Overview
CARE Fertility & Women’s Health is a fertility clinic in Ottawa offering advanced reproductive care with a compassionate, patient-centered approach. As my first Canadian client, I partnered directly with the clinic’s founder to develop their brand identity and design a professional, informative website that reflects their expertise and welcoming environment.
What I Did
Brand strategy & development
Logo design
Color palette selection
Website design & content structure
Client communication & consultation
The Challenge
The clinic had no existing branding or clear direction. The doctor wasn’t sure how he wanted the brand to look or what information needed to be included on the website. There was a large amount of content to communicate, and it needed to be easy for users to navigate and understand.
Design Approach
I guided the client through a brand discovery process, interviewing him to understand his vision and services. I created a professional and trustworthy visual identity using navy blue and gold tones. The logo features a woman holding a heart with an orchid in the background—symbolizing women’s care and compassion. The website was structured to present complex medical information in a clear, user-friendly way.
What I Learned
How to lead a client through brand discovery
Communicating complex information clearly
Designing for trust, warmth, and accessibility in healthcare
